"Your Best Course" Build Lab

Shannon is such a wealth of knowledge and inspiration. I joined Build Lab late in the game... my course was already built out and launched. But as I'm going through the classroom here, I'm finding so many opportunities for improvement. Most coaches just say "build a course, you'll make money!" But Shannon actually teaches you HOW to do it. With grace, patience, and encouragement every step of the way.

Shannon is truly the best of the best when it comes to course creation. She has an incredible ability to break down the process in a way that makes it clear, doable, and meaningful, especially for those of us who want to teach with real impact and create high-quality courses. What sets Shannon apart is not just her expertise, but how she shows up. She brings in thoughtful guest experts who genuinely complement the course-creation process, is responsive and present with questions and needs inside the community, and has built a cohesive, supportive space for creators. I’ve used her framework to build two signature courses, and I continue to come back to it. If you’re serious about creating courses that are well-designed, aligned, and effective, Shannon and The Build Lab need to be part of your plan.